Depending on your business goals and your target audience, additional analytical criteria might be applied to your case.
Usability Checks
Visual Impact
- Presentation
- Colors
- Graphics
- Fonts
- Structure/Visual Logic/Coherence
- Overall Appeal
Text Content
- Rich Content
- Spelling and Grammar
- Language
- Content Relevancy/Keyword Density
- Business Information
Multimedia/Embedded Content
- Flash
- Video
- Audio
- Java
- Other Embedded Content
Technial Checks
Compatibility/Compliance
- Browser Compatibility
- Operating System Compatibility
- Plugins Availablility/Compatibility
Front End
- W3C Standards
- META Usage
- General HTML Usage
- CSS Usage
- Javascript and Other Scripting Languages
- Code Structure
- Black Hat Techniques
Back End
- CMS
- Response Time
- Data Security
- Tracking/Analytics
