Not all marketing applications are created equal, since no two marketing campaigns are equal.
As there are many different approaches to marketing itself, depending on the goal there are different requirements a client's application needs to fulfill.
One of the most commonly used applications is a survey — since a survey allows for the capturing of user thoughts and their satisfaction at the very point you present it to him. If you give users a way to interact with you, they will do so.
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The Goal:
To receive customer feedback regarding the performance, usability, services and products offered on the GIA Retailer Support Micro-Site.
The Client Brief (Excerpt):
Create survey with restricted administrative view; Results must be downloadable into Microsoft Excel; Dynamic generation of graphs, etc.
The Goal:
Aggregate list of institutions that match client's criteria; including websites, phone numbers and names of presidents/CEOs. Provide interface to selectively delete entries and enter comments.
The Client Brief (Excerpt):
Identify campus-based, regionally accredited institutions with good standing with its accrediting body. Would offer AS and preferably BA degree programs, an online presence would be desirable but not necessary. Has a student body of less than 2,000. Possesses a "University" brand.
The Goal:
Create Microsoft Excel files matching each partner with prospective customers.
Result:
Matched 97,303 customer records to 66 partners.
The Client Brief (Excerpt):
CISCO Partners nationwide will be holding Partner Blitz Days in their assigned regions to boost sales of CISCO products. Scrub purchased lists against OptOut Lists, lists of customers who have purchased in the last two years, as well as other criteria like invalid entries, etc. Apply specified criteria (P2P, company size,...) to all master and scrub lists to ensure best result.
The Goal:
Create Microsoft Excel files matching each partner with prospective customers.
Result:
Matched 90,029 customer records to 93 partners.
The Client Brief (Excerpt):
CISCO Partners nationwide will be holding Partner Blitz Days in their assigned regions to boost sales of CISCO products. Scrub purchased lists against OptOut Lists, lists of customers who have purchased in the last two years, as well as other criteria like invalid entries, etc. Apply specified criteria (P2P, company size,..) to all master and scrub lists to ensure best result.
